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PETROL VISION The exciting future of the fuel station PETROL VISION The exciting future of the fuel station 01 WHAT IF? 02 SEPARATION OF FORECOURT AND SHOP 03 DRIVING FORCES 04 CLIMATE CONCIOUS 05 HEALTHY LIVING 06 TIME PREASSURED 07 DIGITAL ERA 08 AUTHENTICITY 09 DIVERSITY 10 FUTURE DESIGN 11 LOCATION-BASED CONCEPTING 12 DESTINATION OPTIONS 13 FACILITIES CHAPTER The world is changing rapidly Everyday we stand for new challenges; pandemic, climate change, urbanisation. One of the themes under constant change is mobility. Today climate change is no longer a point of discussion but part of our daily reality. This has - obviously - a big influence on how we think about energy and therefor the petroindustry. What the future will bring is uncertain. It was Shell who developed scenario-planning as tactic to be ready for the forseable but also unforeseable future. Maybe the future will indeed be electric, maybe we will turn to hydrogen, but that we are facing change is a given. In this white paper we will explore the themes that touch the future of fuel stations and how we see the road ahead. We are at the brink of change. We witness the biggest revolution in mobility since the production line of Henry Ford. The foreseeable and unforeseeable future. If the COVID-pandemic showed us anything it is that the future is hard to predict. Although a pandemic is always somewhere in the worst case scenario reports - we didn't see it coming. The mobility sector is developing in major speed, but nobody knows exactly where it is going. What about flying taxis, drone delivery and self driving cars? And why need a car when you are working from home? Nobody knows what tomorrow will bring, but we do no what are the driving forces in our society. These driving forces will give us a clue in what direction we are going. WHAT IF? From fuelling your car to fuelling yourself! SEPARATION OF FORECOURT AND SHOP We see different kind of fuel stations. Highway or not, with or without shop. We see that the big petrocompanies are experimenting challenges towards the future. And much is uncertain but we believe that the shop still has enormous potential. Where in the past the forecourt was dominant, now-a-days there are more and more locations where the shop is even more profitable then the forecourt. So, let that be our message to the sector: there is so much more potential in the shop then we see at the moment. Especially in the fresh offer. The absolute goal for the fuel station of the future: be independent from fuel, independent from tobacco. No low margin, but high profit products. And that can only be realised by clear focus and smart fresh. Fuel stations are rethinking their role in the changing world. What is the next step? We believe there will be a shift in importance from the forecourt to the shop. CLIMATE CONCIOUS HEALTHY LIVING AUTHENTICITY HEALTHY LIVING TIME PREASSURED DIGITAL ERA DIVERSITY FUTURE DESIGN Only electrics cars for Volvo from 2030. The forcast say that by 2040 virtually every new car will be electric. It is clear that sustainability thinking and the energy transition has had major consequences for the fuel station. By 2025 20% of all new cars sold globally will be electric, according to the latest forecast by the investment bank UBS. That will leap to 40% by 2030, and by 2040 virtually every new car sold globally will be electric, says UBS. And how many cars will be sold anyway if we start sharing instead of owning? This new way of fueling changes the whole infrastructure that we built up during the last century. So fuel stations need to find a way to satisfy the new needs of the green driver. CLIMATE CONCIOUS NATURAL ATMOSPHERE MULTIMOBILITY NATURAL RESOURCES SHARING INSTEAD OF OWNING GREEN INSPIRATION SHARING INSTEAD OF OWNING ENVIRONMENT ZERO WASTE The COVID-pandemic accelerated the healthy living trend. Healthy living means more exercise and better food. Traditionally not what the fuel station was associated with. But that is going to change. Of course in the foreseeable future the guilty pleasures and mars bars will still be found, but a new healthy tasty and fresh assortiment is added to the range of the future fuel station. Also, when we go from oil and petrol to electric charging to whole atmosphere of the fuel station can change towards a pleasant and green stop- over. HEALTHY LIVING TAKE QUALITY TIME FAST AND FRESH NATURAL PLAYGROUNDS AUTOMATED FRESHNESS DIY HEALTHY INSPIRATION BODY BALANCE AUTOMATED FRESHNESS The balance between what we must and what we want to do. People are getting busier than ever, two working parents, high demanding jobs, urbanization, it all drives the need for convenience. Food service is growing. People are willing to spend more money on food on the go and other convenience solutions. And what better location then the fuel station? These locations are easy accessible, on the way to work, or close to where people live. And then not a small version compressed version of the local supermarket but real quality fresh food. The current shop is often driven by speed and convenience. ‘I need to eat something, or I need to find a small gift to bring to the party tonight’. The future shop is driven by surprise and experience. From need to want. ‘I want to eat something, because I love the sandwiches.’ ‘I want to browse for some gifts’. TIME PREASSURED NO TIME TO EAT COOK, WORK AND COMFORT GROCERY WORK BREAK FAMILY MANAGEMENT GROCERY WORK BREAK INCREASING TRAVEL TIME MOVE AND RELAX CONVENIENCE INSPIRATION The digitalisation brings us challenges, but also a lot of opportunities. The smart phone is our compass and technology makes it possible to be connected anytime to anywhere. Technology helps us: - To create a easy and fast experience - To publish a message and share information - To improve operations and change business models - To create interactive engagment and community Functional technology is a big part of our life and of retail. The big challenge for the coming years is to use digital also in a way to add value and emotion. DIGITAL ERA VIRTUAL ACTIVATION AUTOMATED TECHNOLOGY OUR PERSONAL DEVICES ENDLESS TECHNOLOGY AUTOMATED TECHNOLOGY VIRTUAL SHOPPING CONVENIENCE INSPIRATION MASS-SCALE IS SUSPICIOUS AUTHENTICITY Mass-scale is suspicious. Especially the big fuel brands are not that popular at the moment. How do we create a brand that is closer to the people and feels safe and trustworthy? That’s what we call small at the front, big at the back. You can still profit from all the advantages of being a big company but still communicate in a small way. More attention to local difference, great staff and local involvement create a likeable brand. REAL EXPERIENCES PURE AND NATURAL REAL MATERIALS IN CONTACT WITH NATURE PURE AND NATURAL IN CONTACT WITH NATURE FAIR TRADE, BEST TRADE NON PROCESSED FOOD AUTHENTIC INSPIRATION A company and a station that represents society in all its diversity. The future fuel station is more feminine and diverse. Society is changing and so is the target group for fuel stations. The target group is more diverse as more and more people enter the job market. Women, people from all different backgrounds, different ages. And all these people travel more and more for work and want to see themselves represented in the communication of fuel stations and shops. DIVERSITY NO TIME TO EAT WORK IS LIKE A SOCIAL EVENT SAME ROLES FOR ALL BLENDED FAMILIES SAME ROLES FOR ALL REALITIES AND TECHNOLOGIES CULTURAL BLEND COMMUNICATION INSPIRATION The future is exciting. And from a sector that is looking so much into the future you expect that to be represented in the design. When it comes to giving sustainability an extra boost in using recycleable materials but also the whole atmophere around the fuel station. The ambition of the fuel station should also be represented in the assortment. Fresh, tasty, transparent and healthy. When all this comes together and it is authentic and beliefable the fuel station of the future arises. A place to fuel yourself. FUTURE DESIGN ORGANIC ARCHITECTURE FRESH AT THE SOURCE CONVENIENT DESIGN 3D PRINTING FRESH AT THE SOURCE FLEXIBLE POWER HANDS FREE DRIVING FUTURE INSPIRATION Every location has its own characteristics and context. How do people use this specific station? What is available in the surrounding? In general, there are some distinctions to make a segmentation. Rural or urban for example, but the main difference can be made between highway and non- highway. Highway At the moment the highway shops are still very functional and interchangeable. People stop often driven by routine, they always stop there, it is on route and they need to get a quick bite or drink. We expect this to change. The future shop will be less ‘must’ and more ‘want’. Different shops will compete with each other with their fresh food offer. A distinctive fresh food offer will therefor become more and more important to be relevant for your customer. They do not longer accept a functional assortment for high prices, they are going to expect a surprising fresh food offer. Non highway For the non-highway routine is also very important, but combined with proximity. The non-highway shop is very much influenced by the surroundings. What kind of food service or other competing concepts are available in the proximity? The future shop is based on the need of the customer in the area. Differentiating from the other food to go providers in the area providing the next level of (qualitative) convenience. But maybe going even further and providing services like the post office for the neighbourhood. LOCATION- BASED CONCEPTING MOODBOARD FAST LANE 2 FUELING DESTRESS MEAL PICK-UP HIGH CONVENIENCE PRACTICAL RELIEF PICK YOUR LANE FULLY AUTOMATED MANAGE DELIVERIES FOR DAILY LIFE ALL AT ONCE NO NEED TO GET OUT STUCK IN TRAFFIC LIMITED TIME 1 DESTINATION OPTIONS QUICK LANE SLOW LANE 2 3 EAT & MEET FAMILY PICKNICK QUICK EXERCISE WELCOME BREAK ON A LONG WAY TRIP RECHARGE STRETCH & REFRESH 2 1 3 ROOF PLATFORM VITALITY GYM SHOP 3 PANORAMIC FOODCOURT 4 PARK 5 CAFÉ 2 FUEL 1 4 5 FACILITIES Bisonspoor 3002-C807 3605 LT Maarssen, The Netherlands +31 (0) 346 563 764 info@josdevries.eu www.josdevries.eu Bisonspoor 3002-C807 3605 LT Maarssen, The Netherlands P.O. Box 1194, 3600 BD Maarssen +31 (0) 346 563 764 info@josdevries.eu www.josdevries.eu
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